Analysis of the Influence of Endorser and Brand Credibility on Samsung Brand Equity.
| Autor: | Isah, Sani1 vera.palea@gmail.com, Andriani, Eva2 evaandriani1982@gmail.com, Albadry, Syah Amin3 albadry1489@gmail.com, Pranawukir, Iswahyu4 prana1enator@gmail.com, Darmawanto3 darmawanjapung@gmail.com |
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| Zdroj: | International Journal of Economics (IJEC). Jan-Jun2024, Vol. 3 Issue 1, p147-158. 12p. |
| Databáze: | Business Source Ultimate |
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