The phenomenon of brand hate: a systematic literature review.
| Autor: | Taqi, Muhammad1 (AUTHOR) muhtaqi786@gmail.com, Bagozzi, Richard P.2 (AUTHOR), Tuğrul, Tuğba3 (AUTHOR), Yaprak, Attila4 (AUTHOR) |
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| Zdroj: | Journal of Marketing Theory & Practice. Jul2024, p1-28. 28p. 3 Illustrations. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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