Let's speculate about it: When and why consumers want to discuss mystery products.

Autor: Kovacheva, Aleksandra1 (AUTHOR) akovacheva@albany.edu, Wiener, Hillary J. D.1 (AUTHOR)
Zdroj: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jul2024, Vol. 34 Issue 3, p492-501. 10p.
Databáze: Business Source Ultimate
Externí odkaz: