The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia.

Autor: Anić, Ivan-Damir1 (AUTHOR), Kursan Milaković, Ivana2 (AUTHOR) ikursan@efst.hr, Hirogaki, Mitsunori3 (AUTHOR)
Zdroj: Journal of Marketing Management. Aug2024, Vol. 40 Issue 9/10, p772-794. 23p.
Databáze: Business Source Ultimate