Purpose-Driven Branding: A Perceptive Brand Strategy for Impactful Connections.
| Autor: | Pillai, Sruthi1 sruthigeeth28@gmail.com, Ramakrishnan2 ramakrish54@gmail.com |
|---|---|
| Zdroj: | IUP Journal of Brand Management. Jun2024, Vol. 21 Issue 2, p20-38. 19p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|