The Influence of customer relationship management (CRM) Systems on the efficiency and effectiveness of Small and Medium Enterprises in Saudi Arabia.
| Autor: | Alharbi, Zahyah H.1 zalharbi@ksu.edu.sa, Alqarni, Mona1 442920314@student.ksu.edu.sa, Alterkait, Mariam2 ma.alterkait@paaet.edu.kw |
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| Zdroj: | Revista Electrónica de Investigación en Ciencias Económicas (REICE). ene-jun2024, Vol. 12 Issue 23, p331-361. 31p. |
| Databáze: | Business Source Ultimate |
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