Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes.

Autor: De Jans, Steffi1 (AUTHOR) Steffi.DeJans@UGent.be, Hudders, Liselot1 (AUTHOR), Constandt, Bram2 (AUTHOR)
Zdroj: International Journal of Advertising. Sep2024, Vol. 43 Issue 6, p933-959. 27p.
Databáze: Business Source Ultimate