Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes.
Autor: | De Jans, Steffi1 (AUTHOR) Steffi.DeJans@UGent.be, Hudders, Liselot1 (AUTHOR), Constandt, Bram2 (AUTHOR) |
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Zdroj: | International Journal of Advertising. Sep2024, Vol. 43 Issue 6, p933-959. 27p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |