Multichannel discount spillover in B2B markets.
| Autor: | Crecelius, Andrew T.1 (AUTHOR) acreceli@iastate.edu, Lawrence, Justin M.2 (AUTHOR), Palmatier, Robert W.3 (AUTHOR), Zhang, Jonathan Z.4 (AUTHOR) |
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| Zdroj: | Journal of the Academy of Marketing Science. Jul2024, Vol. 52 Issue 4, p1086-1106. 21p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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