A TECHNO TWIST: The MM+M/Swoop 2024 Healthcare Marketers Trend Report revealed the marcoms tech stack is playing a lead role in engaging physicians, as traditional tactics make way for digital.
| Autor: | ISKOWITZ, MARC |
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| Zdroj: | Medical Marketing & Media. Mar/Apr2024, Vol. 59 Issue 2, p16-28. 11p. |
| Databáze: | Business Source Ultimate |
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