Influence of Digital Marketing Communication: Gen Zers Behavioural Perspective.
| Autor: | Maheswari, M. Uma1 umacommerce15@gmail.com, Jose, Biji2 bijijose@gckottayam.ac.in |
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| Zdroj: | Ushus Journal of Business Management. 2024, Vol. 23 Issue 2, p25-38. 13p. |
| Databáze: | Business Source Ultimate |
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