How Cool are Portuguese Telecommunications Brands? A Factorial Analysis.
| Autor: | Barbosa, Belém1 marketing.belem@gmail.com, Carneiro, Bruna1 marketing.belem@gmail.com |
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| Zdroj: | International Conference on Applied Business & Management. Jun2024, p182-184. 3p. |
| Databáze: | Business Source Ultimate |
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