Factors Affecting the Marketing Operations of Indian MSMEs: An Analysis Using DEMATEL Approach.
| Autor: | Chandak, Sumit1 sumichandak@gmail.com, Chandak, Amit2 amit_2269@yahoo.com, Dalpati, Avadhesh3 adalpati@gmail.com |
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| Zdroj: | IUP Journal of Marketing Management. May2024, Vol. 23 Issue 2, p119-139. 21p. |
| Databáze: | Business Source Ultimate |
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