Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products.

Autor: Pathak, Kanishka1 (AUTHOR), Prakash, Gyan1 (AUTHOR), Jain, Monika2 (AUTHOR) monika.jain1@bimtech.ac.in, Agarwal, Reeti3 (AUTHOR), Attri, Rekha4 (AUTHOR)
Zdroj: Business Strategy & the Environment (John Wiley & Sons, Inc). Jul2024, Vol. 33 Issue 5, p4271-4291. 21p.
Databáze: Business Source Ultimate