Brand Intelligence: Its Conceptualization, Measurement, and Impact on Firm Performance.
| Autor: | Varmaghani, Maryam1 m.varmaghani@semnan.ac.ir, Zarei, Azim1 a_zarei@semnan.ac.ir, Feiz, Davood1 feiz1353@semnan.ac.ir, Maleki, Morteza1, Minbashrazgah1 mmaleki80@semnan.ac.ir |
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| Zdroj: | Interdisciplinary Journal of Management Studies. Jul2024, Vol. 17 Issue 3, p875-887. 13p. |
| Databáze: | Business Source Ultimate |
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