The Influence of Perceived Relative Advantage on Customers' Initial Trust Towards Unfamiliar Online Store Retailer.
| Autor: | Chiet-Bing Wong1 wongcb@tarc.edu.my, @Rebecca, Tan Sharon1, Tan, Karen Esther1 |
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| Zdroj: | Journal of Management & Marketing Review (JMMR). 2024, Vol. 9 Issue 2, p66-75. 10p. |
| Databáze: | Business Source Ultimate |
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