State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model.

Autor: Zhang, Nan1 (AUTHOR), Zhan, Jinming1 (AUTHOR), Zhang, Xiaodan2 (AUTHOR) zhangxd@ustb.edu.cn, Zheng, Lei3 (AUTHOR), Li, Wenxi4 (AUTHOR)
Zdroj: Psychology & Marketing. Aug2024, Vol. 41 Issue 8, p1868-1881. 14p.
Databáze: Business Source Ultimate
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