COVID-19 and Digital Innovation: Crafting a New Mobile Fitness App with Conjoint Analysis in Response to Changes in Market/Competitive Landscapes.
| Autor: | Cunningham, Nicole M.1 ncunningham@consultimi.com, Maute, Manfred F.2 mmaute@yorku.ca |
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| Zdroj: | Change Management: An International Journal. Jun2024, Vol. 24 Issue 1, p27-43. 17p. |
| Databáze: | Business Source Ultimate |
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