“WHOSE LINE IS IT ANYWAY”? MESSAGE SOURCE CHARACTERISTICS AND APPEAL TYPE EFFECTIVENESS.
| Autor: | Banu, Narmin Tartila1 narminbanu@cmail.carleton.ca, McShane, Lindsay1 |
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| Zdroj: | AMA Marketing & Public Policy Academic Conference Proceedings. 2024, Vol. 34, p121-125. 5p. |
| Databáze: | Business Source Ultimate |
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