Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects.

Autor:	Kim, Hun1 (AUTHOR), Chang, Byeng-hee2 (AUTHOR), Nam, Sang-Hyun2 (AUTHOR), Kwon, Shin-Hye2 (AUTHOR), Chan-Olmsted, Sylvia M.3 (AUTHOR)
Zdroj:	Journal of Brand Strategy. Summer2024, Vol. 13 Issue 1, p84-106. 23p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu