The mediating roles of customer evaluation and user motivation in the effect of mobile marketing on customer engagement.
| Autor: | Yıllar, Selin1 selinyillar@hotmail.com, Yükselen, Cemal2 cemalyukselen@beykent.edu.tr |
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| Zdroj: | Business & Management Studies: An International Journal (BMIJ). 2024, Vol. 12 Issue 2, p297-314. 18p. |
| Databáze: | Business Source Ultimate |
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