Impact of AI in Customer Long Term Engagement and Brand Loyalty- Empirical Evidence.
| Autor: | Yen-Jo Kiang1 kiangyenjo@ctbc.edu.tw |
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| Zdroj: | Journal of Accounting, Finance & Management Strategy. Jun2024, Vol. 19 Issue 1, p81-113. 33p. |
| Databáze: | Business Source Ultimate |
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