Brand commitment as predecessor to the factors of continuance intention.
| Autor: | Amoroso, Donald L.1 (AUTHOR) damoroso@aum.edu, Ackaradejruangsri, Pajaree (AUTHOR) |
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| Zdroj: | Journal of Marketing Analytics. Jun2024, p1-15. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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