THE WEBSITE THROUGH GEN Z'S EYES: KEY INSIGHTS AND IMPORTANT ELEMENTS FOR EFFECTIVE ONLINE PR PROMOTION OF UNIVERSITIES.
| Autor: | VOLFOVÁ, HANA1 hana.volfova@savs.cz, JANKŮ, ANNA2 anna.janku@savs.cz, LANDA, MIROSLAV2 edu.miroslav.landa@savs.cz, RAUSOVÁ, NATÁLIE2 natalie.rausova@savs.cz |
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| Zdroj: | Marketing Science & Inspirations. 2024, Vol. 19 Issue 2, p14-23. 10p. |
| Databáze: | Business Source Ultimate |
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