Exploring the moderated mediation model of customer intention in omnichannel technology: a systematic literature review.

Autor: Apryadhi, Firmansyah1, Mohamad, Norhidayah2, Nizam, Nurul Zarirah Binti2, Othman, Azrina Binti2
Zdroj: International Journal of Research in Business & Social Science. 2024 Special Issue, Vol. 13, p25-39. 15p.
Databáze: Business Source Ultimate