Is There A Difference Between Hardcore and Casual Baseball Fans? An Empirical Study of Taiwan's 2023 WBC Spectator Motivations.
| Autor: | Tung-Lai Hu1 T108749015@ntu.org.tw, Chuang-Min Chao1, Chia-Hung Lin1, Chih-Yung Wang2, Chih-Ynn Tseng2 |
|---|---|
| Zdroj: | Journal of Marketing & Management. May2024, Vol. 15 Issue 1, p47-62. 16p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|