Impact of Advertising and Sales Promotion Expenditures on Sales of National & Multinational FMCG Organizations in Pakistan - A Comparative Study on Nestle Pakistan Limited and Shield Corporation Limited.

Autor:	Kissa, Tatheer1 tatherkissa1214@gmail.com, Ali, Tahir1 tahirali@uok.edu.pk
Zdroj:	Journal of Marketing & Management. May2024, Vol. 15 Issue 1, p1-15. 15p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu