FINDING THE SWEET SPOTS: OPTIMIZING COMPENSATION IN PROACTIVE SERVICE RECOVERY.
| Autor: | Naseem, Nayyer1 nnaseem@jcsu.edu, Dutta, Sujay2, Yaprak, Attila2 |
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| Zdroj: | Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2024, Vol. 37 Issue 1, p51-83. 33p. |
| Databáze: | Business Source Ultimate |
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