Determining Consumer’s Perceptions of Sales Promotion Tools by Latent Class Analysis.
| Autor: | AVCILAR, Mutlu Yüksel1 emyukselavcilar@osmaniye.edu.tr, ACEM, Ahmet2 ahmetacem@msn.com |
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| Zdroj: | Ege Academic Review. nis2024, Vol. 24 Issue 2, p199-220. 22p. |
| Databáze: | Business Source Ultimate |
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