Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products.

Autor:	Nanni, Anastasia1 (AUTHOR) anastasia.nanni@aalto.fi, Ordanini, Andrea2 (AUTHOR)
Zdroj:	Journal of Retailing. Jun2024, Vol. 100 Issue 2, p186-198. 13p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu Full Text from ScienceDirect