Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy.
| Autor: | Putra, Aditya Halim Perdana Kusuma1 adityatrojhan@gmail.com |
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| Zdroj: | International Review of Management & Marketing (IRMM). 2024, Vol. 14 Issue 3, p82-96. 15p. |
| Databáze: | Business Source Ultimate |
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