Understanding consumer behavior in phygital environments: an interpretivist methodological framework.
| Autor: | Yao, Alex1 (AUTHOR) yyao2@sdsu.edu, Chan, Naythan1 (AUTHOR) naythan.chan@gmail.com, Yao, Nansheng2 (AUTHOR) Yaons@sohu.com |
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| Zdroj: | Qualitative Market Research: An International Journal. 2024, Vol. 27 Issue 3, p449-470. 22p. |
| Databáze: | Business Source Ultimate |
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