Pawsitively powerful: Why and when pet influencers boost social media effectiveness.

Autor: Di Cioccio, Martina1 (AUTHOR) mdicioccio@luiss.it, Pozharliev, Rumen1 (AUTHOR), De Angelis, Matteo1 (AUTHOR)
Zdroj: Psychology & Marketing. Jul2024, Vol. 41 Issue 7, p1614-1628. 15p.
Databáze: Business Source Ultimate
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