When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants.

Autor: Heirati, Nima1 (AUTHOR) n.heirati@surrey.ac.uk, Pitardi, Valentina1 (AUTHOR), Temerak, Mohamed Sobhy1,2 (AUTHOR)
Zdroj: Psychology & Marketing. Jul2024, Vol. 41 Issue 7, p1489-1501. 13p.
Databáze: Business Source Ultimate
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