YOUTHS' WORD-OF-MOUTH IN A DEVELOPING COUNTRY: ROLES OF GREEN PROMOTION AND GREEN BRAND LOYALTY.
| Autor: | Thanh Hai PHAN1, Ngoc Diep NGUYEN2 nguyenngocdiep7@duytan.edu.vn, Hai Giang HA2, Mai Trang LE3, Phuong Anh VU4, Hai Anh DOAN5 |
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| Zdroj: | Business, Management & Economics Engineering. 2024, Vol. 22 Issue 1, p112-137. 26p. |
| Databáze: | Business Source Ultimate |
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