Demand‐driving innovation, advertising nuisance, and a media platform optimal pricing.

Autor: Aloui, Chokri1,2 (AUTHOR) alouichokry2004@yahoo.fr, Jebsi, Khaïreddine1,2 (AUTHOR)
Zdroj: Managerial & Decision Economics. Jul2024, Vol. 45 Issue 5, p3029-3046. 18p.
Databáze: Business Source Ultimate