From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products.

Autor: Auschaitrakul, Sumitra1 (AUTHOR) sumitra.auschaitrakul@fsa.ulaval.ca, King, Dan2 (AUTHOR), You, Yanfen3 (AUTHOR)
Zdroj: Marketing Letters. Jun2024, Vol. 35 Issue 2, p231-242. 12p.
Databáze: Business Source Ultimate
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