Cruising the Psychology of Peer-to-Peer(P2P) Carsharing Apps Referrals in China: Customer Satisfaction as the Link, Brand Experience Sharing as the Moderator.
| Autor: | Xi Yun Gong1, Choy Leong Yee1 yee@upm.edu.my, Shin Yiing Lee1 |
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| Zdroj: | Journal of Marketing Advances & Practices. 2023, Vol. 5 Issue 2, p32-58. 27p. |
| Databáze: | Business Source Ultimate |
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