City brand in the perception of inhabitants of European capitals: Linear ordering using the TOPSIS method.

Autor: Glińska, Ewa1 e.glinska@pb.edu.pl, Hajduk, Sławomira1 s.hajduk@pb.edu.pl
Zdroj: International Entrepreneurship Review. Mar2024, Vol. 10 Issue 1, p25-35. 11p.
Databáze: Business Source Ultimate