EXPLORING LITERATURE ON THE ACCEPTANCE AND APPLICATIONS OF QR CODES FROM MARKETING AND CONSUMERS PERSPECTIVE: A SYSTEMATIC ANALYSIS.
Autor: | JERZYK, Ewa1 ewa.jerzyk@ue.poznan.pl |
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Zdroj: | Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2024, Issue 195, p231-248. 18p. |
Databáze: | Business Source Ultimate |
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