EXPLORING LITERATURE ON THE ACCEPTANCE AND APPLICATIONS OF QR CODES FROM MARKETING AND CONSUMERS PERSPECTIVE: A SYSTEMATIC ANALYSIS.

Autor: JERZYK, Ewa1 ewa.jerzyk@ue.poznan.pl
Zdroj: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2024, Issue 195, p231-248. 18p.
Databáze: Business Source Ultimate