The impact of online and offline experiences on the repurchase intention and word of mouth of women's fashion products with the intermediate trust factor.

Autor: Ngoc Quang Nguyen1, Hoai Long Nguyen1 longnguyenhoai@neu.edu.vn, Thuy Giang Trinh1
Zdroj: Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-16. 16p.
Databáze: Business Source Ultimate