The impact of online and offline experiences on the repurchase intention and word of mouth of women's fashion products with the intermediate trust factor.
Autor: | Ngoc Quang Nguyen1, Hoai Long Nguyen1 longnguyenhoai@neu.edu.vn, Thuy Giang Trinh1 |
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Zdroj: | Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-16. 16p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |