Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution.

Autor:	Sánchez Garza, Miriam Nanyeli1, Sánchez Limón, Mónica Lorena2 msanchel@docentes.uat.edu.mx, Sánchez Tovar, Yesenia3, Qalati, Sikander Ali4
Zdroj:	Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-15. 15p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu