Luxury beauty products purchase behaviour of affluent consumers: the role of brand consciousness and brand distinctiveness in Zimbabwe.
| Autor: | Jaravaza, Divaries Cosmas1, Moyo, Tobias1 tobiasmoyo310@gmail.com, Mukucha, Paul1 |
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| Zdroj: | Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-13. 13p. |
| Databáze: | Business Source Ultimate |
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