Innovative marketing and sales promotion: catalysts or inhibitors of SME performance in Ghana.

Autor: Amoa-Gyarteng, Karikari1 kariamoa1@gmail.com, Dhliwayo, Shepherd1, Adekomaya, Victoria1
Zdroj: Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-19. 19p.
Databáze: Business Source Ultimate