Innovative marketing and sales promotion: catalysts or inhibitors of SME performance in Ghana.
Autor: | Amoa-Gyarteng, Karikari1 kariamoa1@gmail.com, Dhliwayo, Shepherd1, Adekomaya, Victoria1 |
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Zdroj: | Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-19. 19p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |