Assessing the influence of mobile direct social media advertising on consumer attitudes: a study of Kuwaiti consumers.
| Autor: | Tahat, Luay1 tahat.l@gust.edu.kw, Almasri, Nada2, Tahat, Tarek3, Ismail, Duha1, Al-Ahmad, Ahmad S.1 |
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| Zdroj: | Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-16. 16p. |
| Databáze: | Business Source Ultimate |
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