Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability.

Autor: Urminsky, Oleg (AUTHOR) oleg.urminsky@chicagobooth.edu, Dietvorst, Berkeley J (AUTHOR)
Zdroj: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p157-168. 12p.
Databáze: Business Source Ultimate
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