Unraveling the Compensatory Mechanism: Pay to Play in Freemium Mobile Games.
Autor: | Wong Hui Shein1 wong.hui.shein@uts.edu.my, Tan Chiang Ching2, Wong Kee Hook2 |
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Zdroj: | Global Business & Management Research. 2024 Special Issue, Vol. 16 Issue 2, p1081-1107. 27p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |