Unraveling the Compensatory Mechanism: Pay to Play in Freemium Mobile Games.

Autor: Wong Hui Shein1 wong.hui.shein@uts.edu.my, Tan Chiang Ching2, Wong Kee Hook2
Zdroj: Global Business & Management Research. 2024 Special Issue, Vol. 16 Issue 2, p1081-1107. 27p.
Databáze: Business Source Ultimate