INTEGRATING DIGITAL TECHNOLOGIES INTO GENERATION Z MARKETING STRATEGIES: STUDYING VALUES, CHANNEL EFFECTIVENESS, AND CONSUMER TRENDS.
| Autor: | Kovalchuk, Svitlana1 sveta_marketing@ukr.net, Tsurska, Bohdana2 danatsurska@gmail.com, Bondarchuk, Katerina3 Katya.bondar4uk.khm@gmail.com, Uzhva, Roman4 web.rontec@gmail.com, Shevchuk, Roman5 shevchuk.ro@ukr.net |
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| Zdroj: | Revista Gestão & Tecnologia. 2024, Vol. 24 Issue 2, p45-65. 21p. |
| Databáze: | Business Source Ultimate |
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