THE EFFECTIVENESS OF POP-UP ADVERTISING ON MILLENNIAL CONSUMERS' PURCHASE INTENTIONS.
| Autor: | Suryadi, Nanang1 nanangs@ub.ac.id, Barinta, Dunga Dwi2 dunga.dwi@feb.unair.com, Islam Fasieh, Muhammad Fajrul1 fajrulfasieh@student.ub.ac.id, Firdausiah, Ayu1 rrayufirdausiah@ub.ac.id, Nurmasari, Nuaraini Desti1 nuraini.desty.n@ub.ac.id |
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| Zdroj: | Revista Gestão & Tecnologia. 2024, Vol. 24 Issue 1, p112-148. 19p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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