EXAMINING THE INFLUENCE OF ISLAMIC BRANDING, PHYSICAL EVIDENCE, AND RELATIONSHIP QUALITY ON CUSTOMER LOYALTY IN THE CONTEXT OF BANK SYARIAH INDONESIA (BSI) MAKASSAR BRANCH AT UNISMUH.

Autor: Riady, Achmad1 achmadriady77uncp@gmail.com, Farida, Ida2 ida.farida@iain-bone.ac.id, Husna, Mutammimal1 mutammimal.paiipi@gmail.com, Elvi1 elvielvi122@gmail.com
Zdroj: Journal of Economics, Technology & Business / Jurnal Ekonomi Teknologi & Bisnis (JETBIS). Mar2024, Vol. 3 Issue 3, p675-689. 15p.
Databáze: Business Source Ultimate