INFLUENCE OF THE CHARACTERISTICS OF SMALL AND MEDIUM FAMILY BUSINESSES ON CRM IMPLEMENTATION: A CASE STUDY.
| Autor: | EL HAIL, Chifae1 elhail.chifae@gmail.com, EL KORAICHI, Mustapha2 mustapha.elkoraichi@gmail.com |
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| Zdroj: | International Journal of Professional Business Review (JPBReview). 2024, Vol. 9 Issue 4, p1-24. 24p. |
| Databáze: | Business Source Ultimate |
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